Star Wars Merchandise Wiki
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Star Wars Merchandise Wiki
Toy Line
POWER OF THE FORCE
07 Logo Power of the Force
Line Info
Manufacturer

Kenner

Begin Year

1985

End Year

1985

Totals
Figures 14
Vehicles 5
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The final Star Wars toyline released from Kenner.

History


Kenner's Power of the Force vintage toy line debuted in 1985, two years after the 1983 release of Star Wars Episode VI: Return of the Jedi. This line followed Kenner's enormously successful Star Wars trilogy line, but failed to generate renewed commercial interest at a time when the Star Wars brand was fading in popularity. Kenner did not produce another line based on the original Star Wars characters until 1995's The Power of the Force collection under the ownership of Hasbro.

The Power of the Force failed to recapture the popularity of Kenner's original Star Wars line and was not renewed for a second series. From 1977 to 1985, Kenner's vintage Star Wars toy lines sold more than 250 million action figures, but with Star Wars fan interest declining to an all-time low by the end of the 1980s, Kenner was acquired by Hasbro Inc. in 1991. After a ten-year hiatus, Kenner, under Hasbro ownership, released a new Power of the Force line in 1995, which helped to rekindle modern-day Star Wars popularity.



Action Figures


Basic

Exclusive


Notable Repacks





Vehicles


Basic


Mini-Rigs


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